As Realtors we have access to so many tools to help us market our
listings. These tools provide more expose and make our listings more appealing
to the consumer. When I started Real
Estate in 1983, the day I got my first listing, I excitedly ran to my manager
and said “okay what do I do to sell it?” He said, “it is called the “three P’s
Marketing Plan-- Put up a sign, Put it in the Multiple Listing
Service, and Pray it sells.” We
are light years ahead of that now with all the Social Media, special marketing
publications, an abundance of print media, unique sites for special types of
properties, etc.
So why would an agent get a listing in today’s world and not pay a
professional photographer to take pictures? Yes, it costs money (but it is a small amount
compared to the commission the agent will collect). However, it is going to cost the seller by
getting a lower price for their property because fewer people will want to even
see it, or not look at it at all because it’s unappealing. Agents take pictures themselves and leave
toilet seats up, take pictures at odd angles so room sizes are off, or do not
take pictures of the best parts of a property such as extra rooms, outdoor
spaces, etc. Click this link to see some horrendous examples of what not to do.
Always ask who your listing agent uses to take photos. Make sure it is a professional with a good
website that shows the kinds of photos they have taken. As the seller, these photos are your first
impression. You only get One opportunity for that, so make sure
it is the best possible. Demand the
best!
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