Why Not Fill the Brochure Box?

Recently we spent 3 weeks in Kauai on vacation.  Almost daily we took a walk along the ocean in Poipu Beach, where there are some expensive homes. One of these homes has been on the market for at least the last two years. It also has been through several listing agents. This time when we were there, it was a new agent, yet again!  We were curious to know if the property had any changes like new staging, new paint inside,  spruced up in some way, etc.  How was she marketing the home differently than the last agent?

Well, we could not find out. The brochure box was empty the entire time we were there. That box could hold so many different pieces of info to highlight the home. Everything from a printed brochure to a list of places where the potential buyer could find that home’s property info on online, to a CD with a home tour. Now I know some of you high tech folks are saying,  “a brochure box”… that is so “yesterday”.

However, think about the primary goal in marketing. A Realtor’s number one goal should be to put the property info in front of the target group of buyers most likely to purchase the home.  

So who most likely would purchase that property? A tourist in the area who falls in love with the setting, the ocean view, the proximity to great restaurants, or maybe a hotel guest staying down the street, or a neighbor who may know someone else who would like to buy a home there???

I cannot give you stats on actual results. But what I do know is if I put 30 brochures in a box every 4 days, that means a lot of potential buyers who already like the neighborhood, know it, have friends there, or are looking there, got info on my listing.